Feast of St. Augustine

Today, August 28, is the Feast Day of St. Augustine, Bishop of Hippo in North Africa and one of the doctors of the Church. St. Augustine overcame strong heresies, practiced great poverty and supported the poor, preached very often and prayed with great fervor.

In 1851 four Sisters of Charity of St. Augustine (CSA) Sisters embarked on a two week voyage from France to Cleveland, Ohio. This began 156 years of service by hundreds of dynamic religious women responding to unmet needs of people in Ohio and South Carolina. Long before the American workplace widely accepted women in professional roles, these Sisters were directing major health care institutions, teaching in schools and developing new programs to provide needed human services. The first CSAs in America served as the first public health nurses in Cleveland, Ohio. Led by a mission to continue Christ’s healing ministry, the Sisters of Charity of St. Augustine have built a legacy of caring that continues today.

The health and human service ministries of the CSA Congregation are now overseen by the Sisters of Charity Health System. The Health System embodies the values and philosophy of the Sisters of Charity of St. Augustine and their mission to continue the healing ministry of Jesus Christ. The Health System provides oversight, leadership and strategic direction to more than 20 ministries in Ohio and South Carolina. In South Carolina there are five ministries: Providence Hospital, Providence Hospital Northeast, South Carolina Center for Fathers and Families, Healthy Learners and Sisters of Charity Foundation of South Carolina.

The Sisters of Charity Foundation of South Carolina continues the mission of the Sisters by strategically using resources to reduce poverty through action, advocacy and leadership.

St. Augustine's Prayer to the Holy Spirit
Breathe in me, O Holy Spirit, that my thoughts may all be holy. Act in me, O Holy Spirit, that my work, too, may be holy. Draw my heart, O Holy Spirit, that I love but what is holy. Strengthen me, O Holy Spirit, to defend all that is holy. Guard me, then, O Holy Spirit, that I always may be holy. Amen.

In Catholicism,  Feast Days, or Holy Days, are days which are celebrated in commemoration of the sacred events recorded in the history of our redemption, in memory of the Virgin Mother of Christ, or of His apostles, martyrs and saints, by special services and rest from work.  Catholic saints are holy people and human people who lived extraordinary lives. Each saint the Church honors responded to God's invitation to use his or her unique gifts. God calls each one of us to be a saint. 


(This was post originally appeared on the Foundation's blog in August 2010.)

Building a presence on Web 2.0; How the Foundation embraced social media and why you should too

It is likely you’ve heard of Web sites like Myspace, Facebook and YouTube. These types of tools, referred to as social media or Web 2.0, allow individuals and organizations to shift fluidly and flexibly between the roles of audience and author. By integrating technology, social interaction and words and images, social media allows people to share opinions, insights, experiences and perspectives with each other.

The types of social media are broad and are still being created, which may cause those unfamiliar with the tools to be overwhelmed by the possibilities. But the key to understanding all social media is that it is the great leveler where users no longer just take in information that is supplied to them, but interact with that information, rate it and upload their own.

Social networking sites have received a lot of attention from the nonprofit world because they align with nonprofits' desire to reach out to larger communities. What’s more, most sites are free, making them an economical choice for effective marketing. When deciding whether or not to participate in social media, there are a few things to consider.

Audiences have shifted online. Consumers are taking control of how, what and where they access information. According to Neilson, in June 2010 three of the world’s most popular online brands are social media related: Facebook, YouTube and Wikipedia, and the average visitor spends 66% more time on these sites than a year ago (6 hours in April 2010 versus 3 hours, 31 minutes last year).
                            
There are more than 100 million unique impressions delivered on networks like Myspace and Facebook per month. Facebook added its 500-millionth member this year. The site now has users on every continent, with half of them logging in at least once a day. Chances are people are already online talking about you; join them.

It is a good way to build support, build your database and promote specific actions, like donating to a cause, writing your congressman on an issue or attending an event. Once you connect with a contact, friend or fan, you are also connected to their list of contacts and friends, and their contacts and friends. Essentially, you are accessing the means of exponential growth as 10 of your contacts connect with 10 contacts (10x10=100) and then 10 more contacts (10X100=1,000). For those organizations that do not have a Web site, it is an easy way to establish a simple and fluid web presence. 

For a better perspective, check out this video on the social media revolution.

Web 2.0 replaces the idea of a Web site as a static brochure on the internet and instead transforms your Web site into a community in which you can share your voice, your vision and your brand. It does have the potential to reach new people, including new donors or supporters of your organization.

It is, however, a conversation and if you are not committed to upholding your end of the conversation, then it doesn’t make sense to launch into social media. It requires regular maintenance and updating in order to keep the content fresh and attractive to visitors.

The Sisters of Charity Foundation of South Carolina embraces social media with this blog and through a presence on LinkedIn, Facebook and Twitter. The Foundation began publishing this blog in 2008. Through the blog, the Foundation shares thoughts and news on the Foundation, philanthropy and the plight of poverty in South Carolina.

The Foundation has a profile on LinkedIn, a professional networking site, and a Facebook page. The Foundation also uses Twitter to send 140 character updates, called tweets, to its followers which include legislators, nonprofit and community leaders and media outlets. It is another way for the Foundation to continue to build awareness, network and share its impact. While the current followers may not reach the masses, these tools have led to stories about the Foundation on other organizations’ Web sites, blogs and electronic newsletters.

Despite all of the trends and excitement around social media, many organizations struggle with getting executive buy-in to social media strategies. If there is difficulty in getting understanding and buy-in, discuss social media in the context of the mission of the organization and how it can help achieve the organizations goals, rather than the new and cool factor of the tools.

Conduct internet searches and see what is currently out there about your organization. If there is negative information or worse, no information, show the appropriate persons and have a social media plan to combat current online content and spread your organization’s message. Better yet, see what the competition is doing. Are they reaching audiences and participating in social media? Is your organization left behind?

Recommend more than one platform. If top executives can’t grasp the benefit of YouTube, offer another platform and encourage participation.

Lastly, provide examples of success stories from organizations using social media. In the Society for New Communications 2008 report titled “New Media, New Influencers & Implications for Public Relations” the Mayo Clinic notes that by launching a podcast campaign to share the stories of its customers and advocates and knowledge of its experts, the Clinic significantly increased traffic to its Web site and enhanced its influence.

Another case study in the same report focuses on the American Red Cross and the aftermath of the effects of social media following the Hurricane Katrina disaster in 2005. At that time the American Red Cross was not participating in social media and was unprepared to respond to the criticisms online, much of it incorrect and misinformation. The Red Cross now has a disaster portal where it creates all of its disaster-focused RSS (syndication) feeds, a blog called Red Cross Chat, a Flickr community where people can share their photographs online and uses Twitter to update followers with alerts during a disaster.

Social media is timely and can influence action. For example, with the recent BP oil spill a Facebook Cause Page was set up called Help Wildlife Impacted by the BP Oil Spill and raised over $67,000 in a short time.

The importance of being social isn’t new. It builds understanding, fosters trust, develops relationships and can act as a catalyst for change. Social media does the same and allows organizations to expand their audience, discover others who share or support a similar interest and creates an online network of contacts and supporters. Go where the conversation is happening: What you give up in control you may gain in valuable information that you didn’t already know.

Brooke Bailey is the director of communications and public policy for the Sisters of Charity Foundation of South Carolina

Compassion

The fifth and last core value of the Sisters of Charity Health System and the Foundation is compassion. I saved it for last, because compassion is at the very essence of every single thing we do as a ministry. It is an awareness and understanding of the human pain and suffering of others and the desire to do something about it.

I believe that each of us has a sense of compassion. The extent of a person’s compassion varies from individual to individual. In the Bible, God demonstrates his compassion and graciousness in scripture. For example, in Psalm 145:8 and Isaiah 54:8 reference is given to God’s everlasting kindness for each one of us. One of God’s greatest messages to us is that he is compassionate and he expects us to be compassionate as well.

Compassion is a human quality that is divinely inspired. When we see someone that is in distress and we feel their pain as if it were our own and strive to eliminate or lessen it, then this is compassion. Compassion also comes out of having a true understanding of one’s self. We can really see the needs of others more clearly when we truly understand ourselves and can apply that understanding in a compassionate and unselfish way.

I see compassion for the sick and suffering in our hospitals. I see it through our outreach ministries to help low-income fathers and uninsured children. I see it through the work in our Foundation as we reach out to help the poor and underserved of all ages and in every community.

In the New Testament, there is the parable of the Good Samaritan. He happened by a man who had been beaten by robbers. The man was hurt and was avoided by two religious men who walked on the other side of the street. Along came a common man who cared for him and tended to his wounds.

We see those suffering every day in our own lives. Seeing suffering and acting on it are two different things. I feel like we all have the capacity to be compassionate in both big ways and small ways and, to me, it really does not matter which way you choose. What matters, is recognizing the need that someone else has and acting upon that need with whatever means you have.

The best thing of all is that compassion for others is free of charge. It does not cost one single penny to act compassionately towards someone or in some situation. I have been blessed to work with compassionate Sisters and fellow servant leaders. Compassion is one of our core values and it is at the root of all of our work every day.

Tom Keith is the president of the Sisters of Charity Foundation of South Carolina

Collaboration

Collaboration is another core value of the Sisters of Charity and the Foundation. The definition for collaboration is pretty basic. It is to work with others to achieve a common goal.

When I was in Boy Scouts we had a “tug of war” contest. There were eight guys on one side, eight on the other and a huge mud pit in the middle. When the contest began, the pulling began. I was on the front of the team and I became acutely aware of the muddy pit only a few feet in front of me. I yelled back to my team members to pull harder. One guy on our team was bigger and stronger than the rest of us. He gave a big heave and that was all it took. The guys on the other side lurched forward and half of them plunged into the mud pit, much to our delight.

It was my first known experience where collaboration was pretty clear to me. I could not have done this task alone but with seven other guys helping me pull in one direction, the mission was easier and it was more achievable. This same concept can be applied to so many other things. For example, I have witnessed hundreds of volunteers clean an entire town in one day by working together picking up trash.

When foundations and other organizations collaborate, several things occur. It gives you added human capacity, it gives additional financial resources and it also gives focus to a bigger goal that will better the community. This has also been accomplished through partnerships with business and government.

Collaboration is a great concept but it is not always easy to implement. It requires flexibility, group thinking, a willingness to give up control and a belief that the “greater good” will benefit from multiple partners. Collaboration really works when we become less about territory and more about opportunity.

I have seen more and more nonprofit organizations willing to collaborate during these difficult economic times. It makes sense financially, organizationally and some times it can be the only way they will sustain themselves and survive over the long run. With philanthropic dollars as scarce as we have ever seen, collaboration is a “must” in today’s nonprofit world.

We must be willing to put our own self interests aside and find common ground that will benefit more people and communities. It is not only the way to survive this economic storm, but it is the right thing to do and the right time to do it.

Collaboration is an important core value of the Foundation and the Sisters of Charity Health System as a whole. It is basically working together to maximize your potential to meet your mission and goals. Here is hoping we can find new ways to all work together collaboratively both now and in the future.

Tom Keith is the president of the Sisters of Charity Foundation of South Carolina