The Recession Affects Children Too

“If we are to teach real peace in this world, and if we are to carry on a real war against war, we shall have to begin with the children.” –Gandhi

We read about more and more people losing jobs, more and more families losing homes, the cash-strapped transportation system, increased health care costs and more. However, what about the impact of the recession on children? No one ever mentions the children. This large population didn’t do anything to contribute to society’s current issues and, yet, they are often the most punished. 
 
The Annie E. Casey Foundation recently released its 2011 KIDS COUNT Data Book, which tracks the well-being of children at the national, state and local levels using indicators in the areas of education, employment and income, health, poverty and youth risk factors. It is no surprise that South Carolina continues to rank in the bottom. This new data revealed that one out of every four children live in poverty. 
 
The problem that is too often overlooked is the affect of the recession on children. The question is how are we―as a community, as a state―going to address these numbers. More importantly, how are we going to move South Carolina’s children and families out of poverty?
 
The Annie E. Casey Foundation identified a two-generation strategy for addressing families living in poverty, to simultaneously help parents put their families on a path to economic success and help children’s social, emotional cognitive and physical development from birth. In its report the foundation identifies public policies that may make the difference to the families and the country. When it comes to helping parents succeed, the foundation recognizes: the importance of addressing Unemployment Insurance and promoting foreclosure prevention and remediation efforts; strengthening existing programs that supplement poverty-level wages, offset the high cost of child care and provide health insurance coverage for parents and children; and promote savings, protect assets and help families gain financial knowledge and skills. The foundation’s approach to address policy issues impacting children include: promoting responsible parenthood and ensuring mothers-to-be receive prenatal care; making sure that children are developmentally ready to succeed in school; and promoting reading proficiency by the end of third grade. While this may not be the answer for South Carolina and may not even cover all that is needed, it is a good starting point as we begin to understand our role and what we can do. 
 
Children makeup 23% of South Carolina and 100% of the future. They are our country’s future leaders. Today’s children will make all of this state’s and this country’s future decisions in the global economy. To prepare our children, we need to focus on the economic opportunities of families and improve the education and well-being of children.
 
It is up to all of us. It is up to businesses, church congregations, community leaders, government, nonprofit organizations, service providers and volunteers to see that they are equipped for this future. Everyone has a role to play. Everyone has a stake in our state’s future. And our future is dependent on our children.  

Brooke Bailey is the director of communications and public policy for the Sisters of Charity Foundation of South Carolina.

Senate Approves Extension of TANF Program

On November 19, the Senate approved a one-year extension of the Temporary Assistance for Needy Families (TANF) program, a federally funded block grant program to provide families in need with a combination of financial assistance and work opportunities. Coined “Welfare to Work,” TANF limits the amount of a time an individual can receive assistance with a goal to move families in poverty to work. To help these families move off welfare and into employment, they receive assistance for job training and job skills, and to reduce barriers to employment they receive assistance with transportation and childcare.

The bill now moves to the House, which is expected to pass the extension when they return from the Thanksgiving recess. The TANF program is currently operating under a two-month extension of the program to prevent its scheduled expiration in September.

The bill does not include an extension the TANF Emergency Contingency Fund (ECF)―passed as part of the American Recovery and Reinvestment Act of 2009―which expired September 30, 2010.  Almost forty states, including South Carolina, used the ECF to support subsidized employment programs, offering vital job opportunities for low-income parents and youth and decreasing the TANF caseload. In partnership with the state workforce agency, the South Carolina Department of Social Services’ (DSS)  developed a subsidized jobs program that helps businesses get back on their feet while helping parents go back to work.  DSS has referred more than 1,000 people to this program, putting them in jobs and keeping them off welfare. The agency also assists parents with transportation, child care, work uniforms and required on-the-job tools, providing what is needed to move families off welfare and back to work. However, with the lack of funding, DSS will be forced to shut down these efforts.

As passed by the Senate, the legislation would limit funding for the regular TANF Contingency Fund and cancel out a provision under the continuing resolution Congress passed this fall that provided $506 million for the Contingency Fund through the end of Fiscal Year (FY) 2011. The measure would extend authorization of TANF supplemental grants to eligible states through June 2011, but would limit funding to an amount equal to $490 million less the amount used to cover Contingency Fund obligations. Thus, marking the first time Congress has not fully funded the supplemental grant program.

What’s more, the bill imposes a 4% penalty for failure to submit two new required reports. Currently states are not required to track some of the data included in the new reports. Therefore, states will be expected to undertake significant additional administrative burdens at a time of limited resources and staff time.

As you may know the Sisters of Charity Foundation of South Carolina has been advocating for TANF reauthorization. Prior to TANF, funds were allocated based on a formula which required states to provide matching dollars to draw down federal funds. Thus, states with a higher tax base could draw down more federal funding. TANF is to help families TANF is to help families move from welfare to work; therefore, TANF funding should be based on need. Next year, our hope is that Congress re-examines the TANF program and alters funding to a distribution formula based on poverty. It would target federal dollars where they are most needed – to states with high poverty. A formula that equalizes the payments to states based on the percentage of each state’s population living in poverty would benefit 33 of the 50 states, including South Carolina. A formula based on poverty best matches the original intent of the TANF legislation, and is the most unbiased way to allocate new federal funds.

The Sisters of Charity Foundation of South Carolina will continue to watch this legislation and work with our Congressional delegation to be a voice for the underserved and those that serve the underserved. It is one way the Foundation can achieve its vision that South Carolina families have the resources to live out of poverty.

Brooke Bailey is the director of communications and public policy for the Sisters of Charity Foundation of South Carolina

Building a presence on Web 2.0; How the Foundation embraced social media and why you should too

It is likely you’ve heard of Web sites like Myspace, Facebook and YouTube. These types of tools, referred to as social media or Web 2.0, allow individuals and organizations to shift fluidly and flexibly between the roles of audience and author. By integrating technology, social interaction and words and images, social media allows people to share opinions, insights, experiences and perspectives with each other.

The types of social media are broad and are still being created, which may cause those unfamiliar with the tools to be overwhelmed by the possibilities. But the key to understanding all social media is that it is the great leveler where users no longer just take in information that is supplied to them, but interact with that information, rate it and upload their own.

Social networking sites have received a lot of attention from the nonprofit world because they align with nonprofits' desire to reach out to larger communities. What’s more, most sites are free, making them an economical choice for effective marketing. When deciding whether or not to participate in social media, there are a few things to consider.

Audiences have shifted online. Consumers are taking control of how, what and where they access information. According to Neilson, in June 2010 three of the world’s most popular online brands are social media related: Facebook, YouTube and Wikipedia, and the average visitor spends 66% more time on these sites than a year ago (6 hours in April 2010 versus 3 hours, 31 minutes last year).
                            
There are more than 100 million unique impressions delivered on networks like Myspace and Facebook per month. Facebook added its 500-millionth member this year. The site now has users on every continent, with half of them logging in at least once a day. Chances are people are already online talking about you; join them.

It is a good way to build support, build your database and promote specific actions, like donating to a cause, writing your congressman on an issue or attending an event. Once you connect with a contact, friend or fan, you are also connected to their list of contacts and friends, and their contacts and friends. Essentially, you are accessing the means of exponential growth as 10 of your contacts connect with 10 contacts (10x10=100) and then 10 more contacts (10X100=1,000). For those organizations that do not have a Web site, it is an easy way to establish a simple and fluid web presence. 

For a better perspective, check out this video on the social media revolution.

Web 2.0 replaces the idea of a Web site as a static brochure on the internet and instead transforms your Web site into a community in which you can share your voice, your vision and your brand. It does have the potential to reach new people, including new donors or supporters of your organization.

It is, however, a conversation and if you are not committed to upholding your end of the conversation, then it doesn’t make sense to launch into social media. It requires regular maintenance and updating in order to keep the content fresh and attractive to visitors.

The Sisters of Charity Foundation of South Carolina embraces social media with this blog and through a presence on LinkedIn, Facebook and Twitter. The Foundation began publishing this blog in 2008. Through the blog, the Foundation shares thoughts and news on the Foundation, philanthropy and the plight of poverty in South Carolina.

The Foundation has a profile on LinkedIn, a professional networking site, and a Facebook page. The Foundation also uses Twitter to send 140 character updates, called tweets, to its followers which include legislators, nonprofit and community leaders and media outlets. It is another way for the Foundation to continue to build awareness, network and share its impact. While the current followers may not reach the masses, these tools have led to stories about the Foundation on other organizations’ Web sites, blogs and electronic newsletters.

Despite all of the trends and excitement around social media, many organizations struggle with getting executive buy-in to social media strategies. If there is difficulty in getting understanding and buy-in, discuss social media in the context of the mission of the organization and how it can help achieve the organizations goals, rather than the new and cool factor of the tools.

Conduct internet searches and see what is currently out there about your organization. If there is negative information or worse, no information, show the appropriate persons and have a social media plan to combat current online content and spread your organization’s message. Better yet, see what the competition is doing. Are they reaching audiences and participating in social media? Is your organization left behind?

Recommend more than one platform. If top executives can’t grasp the benefit of YouTube, offer another platform and encourage participation.

Lastly, provide examples of success stories from organizations using social media. In the Society for New Communications 2008 report titled “New Media, New Influencers & Implications for Public Relations” the Mayo Clinic notes that by launching a podcast campaign to share the stories of its customers and advocates and knowledge of its experts, the Clinic significantly increased traffic to its Web site and enhanced its influence.

Another case study in the same report focuses on the American Red Cross and the aftermath of the effects of social media following the Hurricane Katrina disaster in 2005. At that time the American Red Cross was not participating in social media and was unprepared to respond to the criticisms online, much of it incorrect and misinformation. The Red Cross now has a disaster portal where it creates all of its disaster-focused RSS (syndication) feeds, a blog called Red Cross Chat, a Flickr community where people can share their photographs online and uses Twitter to update followers with alerts during a disaster.

Social media is timely and can influence action. For example, with the recent BP oil spill a Facebook Cause Page was set up called Help Wildlife Impacted by the BP Oil Spill and raised over $67,000 in a short time.

The importance of being social isn’t new. It builds understanding, fosters trust, develops relationships and can act as a catalyst for change. Social media does the same and allows organizations to expand their audience, discover others who share or support a similar interest and creates an online network of contacts and supporters. Go where the conversation is happening: What you give up in control you may gain in valuable information that you didn’t already know.

Brooke Bailey is the director of communications and public policy for the Sisters of Charity Foundation of South Carolina

Congress Needs to Reauthorize TANF and Change the Distribution Formula; But Right Now Replenish the Contingency Fund

The Sisters of Charity Foundation of South Carolina, along with other Southeastern Council of Foundations members, continue to raise awareness on the impact of Temporary Assistance for Needy Families (TANF) funding in our states and advocate for TANF reauthorization.

TANF funding is critical to all states in the Southeastern Council of Foundations (SECF), and the Sisters of Charity Foundation of South Carolina is advocating for Congress to reauthorize TANF, and once this occurs to change the funding distribution formula to one that is based on a state’s need. If the amount of funding is increased using the consumer-price index, states making up the SECF would receive a total over $1.5 billion, in addition to current funding, if a formula based on poverty is implemented. A formula that equalizes the payments to states based on the percentage of each state’s population living in poverty would benefit 33 of the 50 states.

Understanding TANF reauthorization may likely be pushed back a year, to 2011, the Foundation believes that there is a more immediate and pressing need, that of the TANF Contingency Fund. 

When TANF replaced the old Aid to Families with Dependent Children (AFDC) program in 1996, Congress appropriated $2.5 billion to a TANF Contingency Fund. Congress created this fund to accommodate states’ increased caseload during a major economic downturn. In order to access this fund states had to have had an increase in needy families in the state as measured by families receiving food stamps (more than 10% increase for the same period in the prior year). The state was also required to invest additional state dollars on needy families. With the economic downturn in 2008, many states qualified for the fund and the fund was completely depleted in 2009.

Many states depend on this money to take people out of poverty and into work. According to information on the federal fiscal year that ended in September 2009, Arkansas will lose $36,260,975, Maryland will lose $38,183,005, North Carolina will lose $60,447,900, Tennessee will lose $38,304,759 and South Carolina will lose $40,000,000. (Some states may have drawn down dollars in 2010, but that information is not published yet.)

To get a better idea of how the TANF Contingency Fund affects South Carolina, read Sisters of Charity Foundation of South Carolina President Tom’s Keith guest column, The Real Welfare Crisis, that appeared in last Sunday’s (May 23, 2010) The State newspaper. You can also tune into the following SC ETV radio stations or online at Your Day Thursday, May 27 from noon-1 p.m. to hear an interview with Tom Keith and South Carolina Department of Social Services State Director Dr. Kathleen Hayes on this very issue.

Last year, the American Recovery and Reinvestment Act of 2009 (ARRA) created a new Emergency Fund under the Temporary Assistance for Needy Families (TANF) block grant. Congress provided $5 billion for the Emergency Fund in ARRA. However, this Emergency Fund is set to expire on September 30, 2010.

As you can see the, there is an immediate need for Congress to replenish the original TANF Contingency Fund or extend the TANF Emergency Fund. Since most southern states’ elected leaders do not support stimulus funding, the best approach is to ask Congress to replenish the original TANF Contingency Fund. This funding source was created for use in a down economy, and this is clearly a time when states need access to these funds. As advocates for the underserved in South Carolina, the Sisters of Charity Foundation is working with the South Carolina Department of Social Services, other organizations, foundations and elected officials to figure out how to get this much needed funding to South Carolina and all southern states.

The Sisters of Charity Foundation of South Carolina and other foundations comprising the Southeastern Council of Foundations are all familiar with the poverty that exists in the states they serve. It is a condition we all work hard to change every day. We know the enormous difference this funding can make in our states for families in poverty, and how detrimental it can if we don’t receive it. United, the Southeastern Council of Foundations can act to help our states get an equitable share of any new TANF funding. Working with the state TANF agency, the Governor’s office and our Congressional delegations we can make sure this issue gets the attention it deserves and results in equity for our states.


Brooke Bailey is the director of communications and public policy for the Sisters of Charity Foundation of South Carolina