Creative Innovation is Next

I was recently thinking about how funders invest to make their communities better. Often, foundations’ decisions are dictated by what is presented before them in terms of responsive grantmaking or by selective strategies that proactively affect an issue. Both of these methods have value and, in most instances, benefit the community. 
 
But as we look to the future in philanthropy, we must really begin to ask ourselves the question about what is next? Or what should we be looking to accomplish beyond the normal systems in which we operate?
 
I recently watched a program where Jeff Bezos, president and chief executive officer of Amazon, was interviewed about the Kindle which is the latest version of a device that serves as a method to read books. You can download books in no time, it has a 30 hour battery, you can easily read a book using the device and it is relatively small, and all this for only $139. 
 
In the interview, Bezos was asked about philanthropy. I thought his philosophy was interesting.  He believes that in some cases, for profit models can improve the world more effectively than philanthropic models.  They should want to invest in places where there are clear market failures. The example he used was vaccines. “Well, vaccines need to be refrigerated. In poor places, there is no refrigeration and there is no electricity for refrigeration. Shouldn’t philanthropy be looking, through research and development, for ways to develop vaccines that don’t need refrigeration or battery powered refrigerators?”
 
This is an interesting take. I guess there is no incentive for big pharmaceutical companies to develop these types of vaccines because the money flows through developed countries that have electricity. But the whole discussion peaked my interest. I think the whole field of philanthropy should be much more creative and much more forward thinking. We have to find and invest in new and innovative ways of helping the poor and disadvantaged. The old model does some good, but it is not enough good. 
 
Foundations must do a better job of thinking and problem solving at a different level. We cannot wait for government or private industry to be the innovators, particularly when it comes to the underserved. As times continue to be difficult and individuals and families struggle now more than ever, we must become our very own think tank.  If we don’t take the time and give the energy to developing new ideas and methods for our work then it is simply not going to happen.
So, to me, the next phase of philanthropy should be about creative innovation and, yes, we need to be willing to help pay for it too.

Tom Keith is the president of the Sisters of Charity Foundation of South Carolina